鼻窦置换疗法治疗慢性鼻窦炎患儿的护理

目的探讨鼻窦置换疗法治疗慢性鼻窦炎患儿的护理措施。方法选取2012年2月至2014年2月我院收治的慢性鼻窦炎患儿84例,随机将其分为治疗组和对照组,各42例。两组患儿均通过鼻窦负压置换进行治疗,对照组患儿给予常规护理,治疗组患儿给予心理护理、系统性护理以及健康指导,对两组患儿的治疗效果进行比较。结果治疗组患儿总有效率为92.9%,明显高于对照组的81.0%,差异有统计学意义(P<0.05)。结论鼻窦置换疗法治疗慢性鼻窦炎患儿并给予系统性护理,可提高患儿对工作人员的信任,增强治疗信心,同时也有利于患儿疾病的恢复,使治疗效果佳。     

Buyer Loyalty in Business Markets: Can the Firm and Salesperson Get What They Truly Desire?

Purpose: Prior literature has acknowledged multi-foci customer loyalties (loyalty to the selling firm and salesperson-owned loyalty) and argued that both entities (selling firms and salespersons) foster customer loyalty through respective loyalty-capturing efforts (relationship investments). However, scholars have not investigated the influences of different types of interfirm relationship-specific investment (RSI) activities and salesperson behaviors (brand-building and guanxi behavior) on customer loyalty to the selling firm and salesperson-owned loyalty, especially their simultaneous (interaction) effects. The current research attempts to address this issue and examines the impacts that RSIs and salesperson behaviors have on customer loyalties.

Methodology/approach: A survey of seller–buyer dyads was conducted to test the proposed theoretical model and hypotheses. Using 192 dyadic data from customers and salespersons in the Chinese business-to-business contexts, this study specifies the direct and interactive effects of sellers’ RSIs and salespersons’ behaviors on customer loyalties.

Findings: Results indicate that selling firms’ loyalty-capturing efforts—property-based and knowledge-based RSIs—have different influences on two types of customer loyalty. Salespersons’ relationship investments—brand-building and guanxi behaviors—also have asymmetric impacts on customer loyalty. Counterintuitively, salespersons’ loyalty-capturing efforts weaken the relationships between firms’ RSIs and customer loyalties.

Originality/value/contribution: This study specifies different types of relationship investments and examines their respective and interactive impacts on two types of customer loyalty—loyalty to the selling firm and salesperson-owned loyalty. The findings indicate that firms’ and salespersons’ efforts may lead to unexpected and unintended effects on multi-foci loyalties. Therefore, the current study enriches our knowledge about multi-foci loyalty management and relationship marketing.

Practical implications: Because firms’ and salespersons’ loyalty-capturing strategies exert positive direct influences on loyalty to the selling firm and salesperson-owned loyalty, both entities may actively leverage relationship investments’ impact on customer loyalty. However, as the interactive effects derived from concurrent loyalty-enhancing activities are negative, firms need to clearly assess the nature and

characteristics of their relationship with buyers and properly design relationship investments and guide salesperson behaviors. Managers should use property-based RSIs as a primary safeguard of customer loyalty to the selling firm. Meanwhile, internal branding and training programs can help salespersons develop brand building behaviors and better understand the potential unintended outcomes that different behaviors may induce. Aligning a branding goal between the firm and salespersons can benefit both parties while avoiding counter-productive outcomes.     

市场起决定作用下的利率调控模式:国际比较与借鉴

市场起决定作用下的利率调控模式是一种"决定在市场、调控在中央"的利率政策操作方式,目前流行于发达国家的利率走廊调控与利率平滑调控都属于此种模式。短期内,我国利率调控的背景无法达到完全的市场条件,但发挥市场决定性作用已经成为未来的政策前提。鉴于此,探讨和分析国外市场起决定作用下的利率调控模式,并借鉴其中有利于我国利率调控模式改革的实践经验,就颇具有研究的理论价值与现实意义。     

制度经济学视域非物质文化遗产保护——以西藏传统文化表现形式为例

非物质文化遗产具有的一般公共产品特性及外部性,是导致市场失灵的主要原因。作为非遗外部性解决手段的政府干预,重要表现是通过法律制度或公共管制在界定产权或削减交易成本方面发挥作用。《非物质文化遗产法》作为行政法调整非遗保护的典型,必将对鼓励和保护非遗正外部性产生深远积极影响,但其缺点是难于兼顾对私权的尊重。日本、韩国"文化财产"概念以及我国台湾地区"文化资产"概念可以为我们提供某些启示。     

Making Sense of One Dollar CEO Salaries

We examine the determinants and outcomes of Chief Executive Officers (CEOs) accepting a $1 salary, a compensation practice that occurs relatively frequently in high‐profile firms and is debated by regulators, investors, and the media. Using a hand‐collected sample of 93 CEOs from 91 firms between 1993 and 2011, we examine the triggers preceding the $1 salary decision, the factors associated with the decision, subsequent stock returns, and the outcomes for the CEOs. Our evidence is consistent with two explanations for the phenomenon: (i) it is a gesture of sacrifice by CEOs of firms in crisis, and (ii) it is a signal of better future performance by CEOs of growing firms. Our analyses highlight the two different circumstances and shed light on an interesting debate that has thus far been supported only by anecdotal evidence.     

北部湾海洋旅游资源整合模式研究

文章通过对旅游资源整合文献的回顾,采用共生、共享以及包容性增长理论,在分析北部湾海洋旅游资源现状和目前开发模式的基础上,构建北部湾海洋旅游资源整合开发模式,从而提出适合北部湾海洋旅游整合的共生、共享以及包容性增长三种模式的组合。共生模式强调一体化进程,分别从旅游资源、旅游主题、旅游形象和旅游商品四个方面进行整合;共享模式是在共生的基础之上加入信息和品牌的共享;包容性增长则是进一步协调区域内的利益体关系,促进区内的公平可持续。三种模式相互补充、相互作用,促进北部湾海洋旅游的进一步发展。     

基于差别分析视角的城乡一体化发展路径——兼论山东半岛城市群城乡一体化发展

城乡发展一体化是解决"三农"问题的根本途径。当前,我国城乡之间、区域之间还存在许多差距,城乡协调发展不平衡,生活消费、教育、卫生、公共服务、社会保障存在很大差距。城乡差别在很大程度上影响了我国经济社会各项事业的发展。缩小城乡差别,推进城乡一体化发展是亟待解决的任务。山东省统筹区域发展,创造性地提出了山东半岛城市群发展国家战略,已经成为山东经济发展的新增长点。要加大统筹城乡发展力度,增强农村发展活力,逐步缩小城乡差距,促进城乡共同繁荣,带动城乡一体化发展。要加强城乡一体化规划建设,充分发挥龙头城市的辐射带动作用;加快发展小城镇,增强示范带动能力;发展县域经济,提升县城区位品牌;实施纵向、横向联合,按功能定位城市规模;实施外向型战略,搭建经济全球化平台。     

战略与创业融合新视角下的动态能力研究

在全球开放、信息透明以及快速创新的市场经济体系中,动态能力对于企业绩效具有重要的推动作用。然而,随着产品生命周期越来越短、产业壁垒不断降低以及顾客需求偏好持续改变,关注于企业竞争优势获取与维持的传统动态能力理论已很难适应外部环境的发展要求,亟须在理论上寻求突破。基于此,本文首先对传统动态能力理论进行系统追溯,指出目前理论存在的对立性,并找到了新的调和方式。随后,以战略与创业融合新视角进一步探究了动态能力的本质属性,并从机会与资源要素匹配作用层面对动态能力进行了体系构建,最终揭示了新视角下的动态能力衍生机理,为动态能力未来的理论研究提供参考价值。     

经济发展中青年发展权实现的现实反思与保障探究——中国首届人的发展经济学青年论坛述评

保障青年发展是经济发展的重要价值之维,就业权和受教育权是保障青年发展的重要条件,现实中的就业困境和教育不公平等问题严重削弱了青年发展的基础与条件。解决青年发展问题的关键是要构建和优化以保障人的生存和发展为中心的制度体系。鉴于人的发展经济学研究出现的问题,研究经济发展与青年发展权实现必须以人的发展与经济运动的相互关系作为逻辑起点,从制度层面寻找根本解决对策;对于人的发展经济学研究,应转变固化研究思维和融合多元学科知识,加强青年学者培养和构建学术共同体。     

论构建中国—东盟自贸区区域经济融合的国际投资问题

区域经济一体化是当今世界经济发展的潮流,国际投资和国际贸易、服务贸易成为构架经济一体化的三驾马车之一。文章试图以国际投资法、区域投资规则的相关理论为基础,以中国与东盟各成员国间的双边投资条约、东盟区域投资规则为论证依据,对中国—东盟自由贸易区(以下简称CAFTA)投资规则进行研究,进而探讨如何通过加强国际投资加深区域经济融合的程度。最后,文章提出国际投资的加强是构建中国—东盟自贸区区域经济融合手段之一,并对区域经济融合的功能提出个人的见解。